128. Streamline Your Process
I was underwater, on my back, arms locked above my head, thrusting with my hips and legs. I could feel the burn of water leaking up my nose. I touched the wall gasped for a breath, took a look at the clock, and went back under again towards the other side of the pool. Again, […]
126. Trust Your Rigger
Do you remember the Friday night you were in that tiny nightclub outside of Boston watching Jane’s Addiction? There were a couple hundred of you sweating on the dance floor, bouncing against each other in a mosh pit. The music was pumping, and it got turned up to eleven when the dogs started barking at […]
124. Create A Frenzy
I was relaxing in my kayak late Sunday afternoon. It was the day before Labor Day and the water was calm in Narragansett Bay. No wind. No waves. I leaned back into the boat and let the tide take me back up the bay towards my home as I basked in the sun. Then I […]
123. Conserve Your Candy
Folks, welcome to our new season in 2024. The holidays have passed, and we are ready to get back on track and deliver new theories that will cover behavioral science and economic concepts, we will always add in empirical evidence of relevant companies and of course there will be more than a few humorous anecdotes…well, […]
122. Influence Your Market
It’s true confession time. I’ve tried to be honest with you, Constant Listener, for the four years that I’ve been posting this podcast. Most of you know me fairly well by now, but there is one little secret that may not have been revealed. People my age should be spending time at the local funeral […]
121. Changes In Latitude
Are you a baby boomer? If so, you have, on average, held 12.7 jobs through retirement? A Gen-Xer? Your average work tenure is 5.2 years. Were you born after 1990 but before 1996, meaning that you are a millennial? Your average work tenure is a mere 2.75 years. Gen Z? The data is still raw […]
120. Spare The Guillotine
https://traffic.libsyn.com/swimmingintheflood/120._Spare_The_Guillotine.mp3 I delivered a speech to a medium-sized audience, and I thought it was a good show. The organizers were happy. The audience was standing at the end still feeling the jolt of adrenaline from the speech’s final story. There were smiles on the faces of everyone in the room. I had that feeling of […]
119. Hilton Or Better
I had less than fifty miles of driving to Tampa to visit my friend when I started feeling my eyes get droopy. The kind of droopy that you feel it’s okay to close just one eye for a minute while the other eye watches the road. Then you’ll switch back. That kind of tired. A […]
118. Prepare Your Argument
The Harvard College Debating Union wanted a rematch. The team had suffered a hard loss in 2015 to a group of talented debaters, drawing international intention. So, the Harvard team this year sent an email requesting another shot. It turned out their opponents, too, were seeking another contest after hearing stories about the legendary debate […]
117. Walk The Course
The tension on Sunday night was palpable. Two gladiators trading blows. Weaker men wilting to the wayside. The crowds roaring at every thrust and parry as the two strongest men survived on the largest stage. They didn’t thrive, they survived. The conditions were brutal. The pressure was enormous. The stakes were at their pinnacle. Distinguishable […]